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You don’t need us to tell you that China’s Internet space is booming. With the world’s largest Internet user population—686 million as of January 2016—and a long way to go to reach Internet penetration levels of developed countries, China’s Internet industry is growing in both scale and influence. And as more and more Chinese users come online, Baidu continues to innovate to meet their changing needs and diverse tastes. We aim to serve the needs of our users and customers with products and solutions that prioritize the user experience and reflect our corporate culture – simple and reliable.