CS Marketing Intern

The Programme 

This position provides overall support for CS Digitization and customer journey management, and also contributes to a project to analyze and improve the consistency of digitization-related data received from HQ. Market research will be also conducted to understand the marketability and competitiveness of various digital products sold by MBK. 

What You Will Do 

• CS Digitization Support: 
• KPI Monitoring & Reporting. 
• Extract weekly data and distribute monitoring reports to internal and external (dealers)stakeholders. 
• Improve KPI reporting template. 
• Digitization Project Enhancement Support. 
• Overall administration support for CS digitization project. 
• Develop/localize dealer training materials and newsletters. 
• Data Process Enhancement Support: 
• Review the continuity and consistency of data. 
• Improve data exchange processes with HQ and related teams. 
• Support data operations for campaigns and service programs. 
• Support CRM activities and relevant reporting (e.g. ABO). 
• Market Research Support:
• Conduct market research and find benchmark cases for competitor's digital products and regular campaign/marketing activities.  

Required Skills and Abilities 

• Minimum B.A. degree in Automotive Engineering, or Business Administration preferred. 
• Minimum 1 year business experience in Automotive industry preferred. 
• Basic understanding of Digital service and KPI analysis. 
• Specific knowledge. 
• Preferred knowledge of Digital Service. 
• Preferred knowledge of platform business. 
• Preferred knowledge of automobile and system.