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Trade Marketing Specialist - Fresh Graduate

What You Will Do 

Marketing Channel Management: 

  • Assist the optimization of efficiency on each channel with the understanding of the mix of marketing channels.
  • Monitor competitors’ activities and anticipate their moves and implement competitive communication activities.

Promotion Management:

  • Develop and execute customer promotions independently accordingly to the customer trade plan.
  • Execute localized store promotions, including new/revamped/specific store group initiatives.
  • Follow the event calendar independently in order to deliver the scheduled events as per the plan, including communications and on-site execution.
  • Adequately use various tools and techniques to promote products and deliver successful promotions to the target customers.
  • Maintain productive relationships with various agencies and vendors supporting the customer engagement programs - including media and social media agencies and interactive agencies.
  • Work closely with media and creative agencies for media planning and development of promotional materials including TVC, print advertisement and instore POSM for both national and store-level activities. 

Required Skills and Abilities

  • Bachelor’s degree in Marketing/ Business Administration or other related disciplines.
  • Minimum 2-3 years' marketing experience with hands-on trade promotion and advertising experience.
  • Self-motivated with excellent communication and interpersonal skills.
  • Creative, adaptable, high learning agility.
  • Well-organized, enjoy working in a fast-paced organization.
  • Good command of both written and spoken English and Chinese.
  • Experienced in FMCG or retail industry is an absolute advantage. 
Closed 4 months ago
Closed 4 months ago
  • Job type:Graduate Jobs
  • Disciplines:

    Administration, Marketing and Sales

  • Citizenships:

  • Locations:

    Hong Kong (Hong

    ...
  • Closing Date:3rd Apr 2021, 6:00 pm

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