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Internship - Digital Marketing

The Programme 

This role would be involved in creating innovative digital marketing strategies and campaigns to drive customer acquisition/ lead generation and consumer engagement, as well as managing digital marketing operations and processes for our global marketing and e-commerce channels in multiple languages, for ROW & PRC audiences. This person reports directly into the Lead Manager, Digital Marketing within the Digital Marketing team. 

What You Will Do

Digital Campaign Planning and Management: 

  • Implement key digital/360 marketing strategies to elevate the brand in the digital space through innovative and relevant strategies.
  • Deliver new concepts, ideas, technologies and themes to expand key digital metrics such as reach, engagement and conversion.
  • Support the Digital Marketing managers in manage relationships with internal & external partners to implement both existing and new programs.  

Project Management: 

  • Support in day-to-day execution of all digital/360 campaigns; managing external vendors and internal teams to proactively keep ahead on timelines, deliverables and communications to ensure on-time and high-quality delivery.
  • Create and maintain project plan and timeline, ensure it stays updated and communicated across project stakeholders.
  • Provide transparent and accurate project status reports all along the different project phases.
  • Determine project scope, schedule, budget, change requests, create and implement project plans, identify key milestones, dependencies, and resources.
  • Cross functional project coordination for existing business processes and new launches/roll outs planned for the Digital Team; cross functional teams to include company’s Marketing departments as well as external vendors.  

Content Management: 

  • Develop and execute content strategies for different digital platforms and channels.
  • Manage digital content calendars, editorial and brand content for organization’s web presence.
  • Coordinate with creatives, developers, translation agencies and marketing teams to ensure content is represented as the business requires.
  • Data management, tracking, quality assurance and troubleshooting both on the back end (CMS) and front end (consumer facing).
  • Ensuring the digital style guidelines are revised and up to date on any design or structural changes.  

Analytics: 

  • Report on site KPI's and user trends.
  • Analyze the digital channel performance with actions to improve traffic, time on site, sign-up, etc.
  • Monitor competition and industry, providing analysis as needed.
  • Assist in monthly/quarterly aggregate reports; analyze data and identify areas of opportunity to recommend move-forward strategies. 

Required Skills and Abilities 

  • Student of bachelor’s degree or master’s degree in Computer Science or related disciplines.
  • Interests in digital strategy, content management & digital project management demonstrating progressive career growth.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Highly detail oriented.
  • Interest in luxury branding/products/marketing.
  • Excellent command in spoken and written English, Mandarin is a bonus.
  • Technologically savvy with proficiencies in Microsoft Word, PowerPoint, Excel, Adobe and Google products.
  • Able to work full time for 6 months. 
     
Closed 7 months ago
Closed 7 months ago
  • Job type:Internships
  • Disciplines:

    Computer Science, Marketing and Sales

  • Citizenships:

  • Locations:

    Hong Kong (Hong

    ...
  • Closing Date:16th Feb 2021, 6:00 pm

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