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Global Channel - Marketing Intern - Demand Creation

The Programme

The Global Foodservice Channel Team is in place to provide strategic leadership across our 4 core global channels - Bakery, Italian Kitchen, Beverage House and QSR. This team is primarily designed to lead and accelerate effective strategy that ultimately enables the growth of our business with our foodservice customers globally.

The role will be tasked to support the Global Channel Manager to build expertise within the foodservice business and build strong understanding of consumers and customers, which will help grow the Foodservice Channel with strategic customers globally. The candidate will provide insights from social media across regions, compile food trends linking these trends to consumer needs in bakery, beverage, ready to eat meals, translating this observation to actionable solutions to be executed in markets. 

He/She will also make observations at restaurants to translate consumer behavior across different demographics to customers’ activities that lead to increase demand for applications prepared with cream, cream cheese, butter, and cheese.  

What You Will Do

Development of Demand Creation program to increase menu and application sales:

  • Build deep knowledge of consumer trends, key foodservice customers, customer challenges by listening and analyzing trends (including observation of trends in social media and agency reports).
  • Map and understand consumer & food trends.
  • Propose solutions to increase demand for Bakery/Italian Kitchen/Beverage applications (e.g., Cheesecake, Pizza, Coffee).
  • Support market activation and launch activities for new range of products or ideas.
  • Work with external agency to develop creative solutions for customer & consumer facing materials (includes using digital platforms to visualize a story).
  • Partner across channel managers, chefs, sales, key account managers and external agencies to build compelling stories to customers.
  • Present solutions to regional and local teams across Asia Pacific. 

Competencies to be Learned:

  • Gain Deep Understanding of Ways to Influence Consumer Behavior & Learn About Business-To-Business Marketing.
  • Learn from high performing team which will help to develop your skills and competencies.
  • Connecting the dots from drawing consumer trends/insights to business solution.
  • Gain a deep understanding about restaurants, beverage houses and bakeries.
  • Work on real life projects to create significant impact to the Fonterra business.
  • Develop your project management and training skills from energetic and passionate team.
  • Global Exposure via collaborating with a diverse group of people from different markets. (Asia, Latin America, United States) to deliver key results.
  • Get to understand B2B marketing and build deep knowledge of consumer and customer.
  • Contribute to meaningful work that will be rolled out in Fonterra’s global markets.
  • Learn how new products are brought to life with insights. 

Required Skills and Abilities

  • Students from Business Administration / Management background - Marketing, Advertising, Communications, Strategic Management preferred.
  • Passionate about food, prior F&B experience is a bonus.
  • Strong project management skills with ability to get things done.
  • Curious mindset.
  • Advanced skills in PowerPoint and photoshop (visual illustration).
  • Familiar with social media platforms in China, Taiwan, Japan or South Korea.
  • Positive and enthusiastic team player who can collaborate across cultures.
  • Self-motivated and works well in a fast-paced environment.
  • Possess excellent communication & leadership skills.
  • Able to speak and write fluent English, able to read Chinese, Japanese or Korean will be a plus point. 
Closed a month ago
Closed a month ago
  • Job type:Internships
  • Disciplines:

    Administration, Communications, Management, Marketing and Sales,

    ...
  • Citizenships:

  • Locations:

    Singapore (Singapore)

  • Closing Date:2nd Jul 2021, 6:00 pm

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