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Trade Marketing & Ecommerce Intern

The Programme 

Fonterra Cooperative Group is a farmer owned co-operative dairy company and the world’s largest dairy exporter. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence. Anlene™, Anchor™, Anmum™, are among the best known dairy brands in Asia and the rest of the world.

With more than 150 offices and sites around the world, Fonterra can offer a great range of career pathways across our business. 
Role Purpose - To support the trade marketing and E-commerce sales function in driving the FY22 growth. 

What You Will Do 

  • Liaise closely with the sales team in developing and executing channel growth strategy.
  • Track and identify gaps within Perfect Store KPI to develop action plans with sales and operations team to close KPI gaps and strengthen Perfect Store execution.
  • Promotion planning to drive respective brand’s growth objective.
  • Review key promotions on a monthly basis and provide recommendations to improve on each accounts profitability.
  • Develop cut through POSM to address purchase barriers, provide product/brand education, highlight promotion mechanics etc.
  • Support to business in improving processes and work flow, including critical sales enabling process such as sales report, SAP purchase request etc. 
  • Supports Ecommerce Channel Manager implementing the eCommerce sales and marketing strategy across multiple channels and platforms (Redmart, Amazon, PandaMart, Shopee, Lazada). 

Competencies to be learned:

  • Route to Market strategy and execution.
  • Strategic channel planning.
  • Channel profitability analysis.
  • Promotional planning.
  • Promotion effectiveness analysis.
  • Presentation and Communication Skills.
  • Sales and Marketing processes in FMCG plus E-commerce setting.
  • Campaign planning.
  • Sales Performance analysis.
  • Stakeholder management.
  • Marketplaces Operation.
  • Digital Marketing.
  • UX/UI Optimizations. 

Required Skills and Abilities 

  • Degree in Business, Marketing or Economics preferably with Analytics major.
  • Familiarity with social media strategies and platforms.
  • Positive and enthusiastic team player who can collaborate across cultures.
  • Self-motivated and works well in a fast-paced environment.
  • Ability to multi-task and take initiatives.
  • Good communication and presentation skills.
  • Extracurricular activities that demonstrate ability to manage a project relatively autonomously to completion.
  • Proficient in managing Excel worksheets. 
  • Some experience with data visualization tools (e.g., Tableau) and Adobe PhotoShop will be a strong advantage.
  • Able to confidently apply, interpret & translate statistical analyses into compelling and actionable recommendations.
  • Able to speak and write fluent English. 


  • Start date will be on 15 December 2021.
  • Only students who are able to commit for the entire period of internship from 15 December 2021 to 30 June 2022 will be considered. 
  • Selected student will be required to apply for a “Leave of Absence” to complete this internship.  
Closing in 10 days
Closing in 10 days
  • Job type:Internships
  • Disciplines:

    Business and Commerce, Economics, Marketing and

  • Citizenships:

  • Locations:

    Singapore (Singapore)

  • Closing Date:31st Oct 2021, 6:00 pm


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