The Programme

Product Analysts must use market research and data to build a profile of the customer for a product or service. Planners must be familiar with research sources and must be capable of developing requirements for new research studies to fill in gaps in knowledge between the customer and the data. Analysts work with their teams to develop strategies for brands. They may meet clients to share their research findings and review them in the context of the client’s marketing objectives.

What You Will Do

Developing ideas and pinpointing business problems.
Analyzing and interpreting a variety of information.
Commissioning external qualitative and quantitative research.
Keeping up-to-date with cultural/social trends and customers’ views and attitudes.
Undertaking qualitative research activities.
Making presentations to clients and agency staff.
Evaluating campaign effectiveness.
Analyzing multiple data sources linking together actionable insights.

Required Skills and Abilities

Bachelor's degree or higher in advertising, marketing, statistics, or related field.
A proven track record in developing strategic plans that benefit the client.
A good knowledge of media and how strategy planning influences it.
The ability to make complex subjects understandable.
The drive to be successful and perform well in all aspects of your strategic work.
The flexibility to work over a number of projects and balance your workload.
You have a strong mix of analytical and communication skills, in addition to marketing and consumer research experience.
You love thinking logically through numbers and data to find creative marketing solutions.

Africa

Pacific

Europe

North America

Asia

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