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We are The Retail and Shopper Specialists. We help you sell more effectively and profitably. We bring together a collection of retail and shopper assets — insights, tools, analytics and experienced consultants who think pragmatically while building and delivering integrated solutions.

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Who we are

kantar


We are The Retail and Shopper Specialists. We help you sell more effectively and profitably. We bring together a collection of retail and shopper assets — insights, tools, analytics and experienced consultants who think pragmatically while building and delivering integrated solutions.

Our passion is using the right combination of these assets to grow your business. Our teams create real-world solutions to deliver faster growth, and we plug in seamlessly as part of your extended team. We connect these solutions to your core work, embedding them so your organisation benefits systemically and continuously.

These solutions are aimed at your critical business decisions — how to best drive future growth, where to play, how to win and how to optimally allocate resources.

In turn, our solutions help you win the critical decisions made by shoppers and buyers along their purchase journey. Our specialised knowledge and expertise can be targeted towards specific business issues, while our integrated solutions transform businesses and generate breakthrough performance improvement.

We are part of Kantar (www.kantar.com), the data investment management division of WPP (www.wpp.com) and one of the world’s leading insight, information and consultancy groups.

The company works with leading branded manufacturers and retailers to transform the purchase behaviour of consumers and shoppers through the use of retail and shopper insights, purchase data tools and analytics, consulting solutions and retail virtual reality services.

What we do

kantar


We help our clients sell more effectively and profitably.

Each Kantar Retail solution is a powerful specialism in its own right. When connected, we can help you create powerful opportunities and growth for your business. We have three specialist capability areas – Retail and Shopper Insights, Consulting Solutions and Analytics, Tools and Applications. 

Retail and Shopper Insight

We help you turn shoppers into buyers by understanding shopper needs, motivations, behaviours, barriers and triggers across the path to purchase to the point of decision. Use us to assess channel opportunities, strengthen customer relationships and frame go-to-market strategy by understanding how the retail landscape is evolving and how retailer models and strategies are changing.

Consulting Solutions

We create strategies that drive your long-term growth, power up your sales strategies and drive your commercial performance. Unlock real growth by developing category drivers and activation platforms which are purpose built to influence purchase behaviour. Improve your performance with retailers through better business planning and alignment of brand with retailer and shopper objectives. Develop the commercial capability of your organisation and the competency of your people through organisation design, commercial process mapping, competency modelling and the assessment, design and delivery of training academies.

Analytics, Tools and Applications

Apply best-in-class analytical tools and consulting services to create winning strategies, and make better, faster retail decisions with our virtual reality software. Increase your ROI from sales activities and investments by automating your sales force, KAM activities and investments using our software. Target and evaluate marketing campaigns by linking consumer and purchase behaviour data, helping you to identify likely buyers and assess the effectiveness of marketing work through data sets and analytic tools.

Join our team

kantar


Working at Kantar Retail is a step into the dynamic, fast paced world of insight, analytics and consultancy in the retail industry. This means that you will get to work with some of the biggest and best industry leading companies in the world as clients and partners.

You will join an involved, enthusiastic, global and diverse team of talent who thrive on connecting great thinking, best-in-class assets and industry expertise to solve an ever growing variety of unique client challenges.

How do we work? We are stretching but pragmatic, entrepreneurial but structured, challenging but supportive and most of all we give people the tools, development, encouragement and freedom to approach roles and projects in new and creative ways. We recognise you get the best from people when you let people be at their best.

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