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What we do


We help our clients sell more effectively and profitably.

Each Kantar Retail solution is a powerful specialism in its own right. When connected, we can help you create powerful opportunities and growth for your business. We have three specialist capability areas – Retail and Shopper Insights, Consulting Solutions and Analytics, Tools and Applications. 

Retail and Shopper Insight

We help you turn shoppers into buyers by understanding shopper needs, motivations, behaviours, barriers and triggers across the path to purchase to the point of decision. Use us to assess channel opportunities, strengthen customer relationships and frame go-to-market strategy by understanding how the retail landscape is evolving and how retailer models and strategies are changing.

Consulting Solutions

We create strategies that drive your long-term growth, power up your sales strategies and drive your commercial performance. Unlock real growth by developing category drivers and activation platforms which are purpose built to influence purchase behaviour. Improve your performance with retailers through better business planning and alignment of brand with retailer and shopper objectives. Develop the commercial capability of your organisation and the competency of your people through organisation design, commercial process mapping, competency modelling and the assessment, design and delivery of training academies.

Analytics, Tools and Applications

Apply best-in-class analytical tools and consulting services to create winning strategies, and make better, faster retail decisions with our virtual reality software. Increase your ROI from sales activities and investments by automating your sales force, KAM activities and investments using our software. Target and evaluate marketing campaigns by linking consumer and purchase behaviour data, helping you to identify likely buyers and assess the effectiveness of marketing work through data sets and analytic tools.


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