Kantar was founded in 1993 and characterizes itself as “data, insights and consulting company”. It has more than 30,000 employees working in 100 countries in various research disciplines, including social media monitoring, advertising effectiveness, consumer and shopper behavior and public opinion. In April 2019 Kantar unified all its legacy brands, such as Kantar TNS, Kantar Millward Brown and Kantar Worldpanel, into Kantar. Major competitors include GfK, Nielsen, and Ipsos.
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