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LRW specializes in custom market research focused on brand equity, customer loyalty, market segmentation, advertising effectiveness, and new product development. The company conducts its research using a variety of methods including telephone, mail, and Internet surveys, mystery shopping, and store audits for clients in such industries as retail, health care, entertainment, financial services, and automotive.

Founded by Arnold Fishman in 1973, LRW has operations in Boston, Charlotte, North Carolina; Chicago, Austin, Portland, Philadelphia, Los Angeles; and New York City, and in London.

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