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Consumer & Market Knowledge Manager

The Programme 

From Day 1, you’ll help fulfill our purpose of improving lives for 5 billion consumers in 180 countries through leading, billion-dollar brands. We always begin with the consumer in mind, and then we see how our brands can go beyond and help make life better for everyone, everywhere. 

Are you energized by solving tough business problems, using diverse sources of knowledge from analytics to psychology? Are you passionate to drive insights to action? If so, then a role in the Consumer and Market Knowledge (CMK) organization is for you! 

In CMK, we combine analytics and insights to directly influence business strategy, product design, pricing, media investments, retail, go to market strategy … and much more! We use our boundless curiosity to discover what consumers want, why they want it, and how we can influence them through immersive exploration, in-depth analysis, and leading-edge research methodology.


You will be the broader CMK organization resource on understanding market & consumer and uncovering insights that drive business choices and broader strategies, with responsibilities including: 

Act as an internal, active and influential business strategy consultant, whose role it is to ensure that consumer and shopper insights are the foundations of our business strategy and execution.

Activate consumer, shopper and market-based insights and drivers to guide: 

  • Business strategy choices, innovation planning, and actions to reach more consumers, in more parts of the world, more completely 
  • Brand strategy, develop and refine consumer communications and enable right-time marketing effectiveness 
    retail strategy and drive advantage for P&G brands at the first moment of truth and demonstrate PG thought leadership in the front of customers
  • Deliver optimized initiatives, base brands and portfolios, to drive effectiveness and ROI of P&G activities  

Required Skills and Abilities 

  • Need to possess at least a bachelor's degree. Graduate between October 2019 - December 2022 
  • Good oral and written English communication skills  
  • Strong Leadership Skills to lead in the envisioning of the future of your business, to engage/ enable/ energize the multi-functional team and execute plans with perfection 
  • Strong technical mastery on basic data read and analysis & Strong insights penetration and deep dive. Ability to integrate data/insights from multiple sources and provide informational recommendation 
  • Think and act decisively to make optimal use of the situation whilst keeping the goal in mind  
  • Good at communication within diversified organization 
  • Collaborative with business partners 
Closed 2 months ago
Closed 2 months ago
  • Job type:Graduate Jobs
  • Disciplines:


  • Citizenships:

  • Locations:

    Guangzhou (China), Shanghai

  • Closing Date:8th Oct 2021, 6:00 pm


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