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Over more than 50 years, Steinhoff has developed into a global retailer that provides everyday products at affordable prices, serving customers at their convenience. Steinhoff aims to be the number one retailer of choice by households for quality and value, and with more than 12 000 stores in over 30 countries we provide everyday products at discount prices. Even though the group has an extensive global footprint, it specifically keeps the retail brands local – recognising and celebrating the cultures of the countries in which they have made their mark. Brand loyalty is one of the most important factors to protect when providing a product or service, and in our world we do both. We continuously aim to provide our customers with products that are relevant to them.